Driving Demand for Business through Disruption Strategy.
Bringing brands out of incrementalism
through new ways to grow
for over 20 years.
As part of TBWA\Worldwide, Disruption Consultancy is a marketing & communications consultancy that drives demand for business through Disruption Strategy.
Disruption Consultancy has helped companies of all sizes across dozens of industries for over 20 years. Our core team and external partners work closely with key stakeholders, creating insightfully-relevant, concisely focused, and immediately actionable solutions that deliver strengthened demand.
Moments of Disruption
Go-to-Market
Determining the ideal market for the product.
Uncovering key audience tensions to address.
Positioning the brand accordingly.
Pivot
Repositioning with a new product - market fit.
Reframing the value proposition for growth.
Revising the product and/or business model.
Overhaul
Innovating for an overall transformation.
Honing in on promising areas of value creation.
Defamiliarizing existing brand weaknesses.
Disruption Solutions
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Disruption Strategy
Constructing a brand platform to drive a strategic step-change.
Convention Hunting
Future Exploring
Brand Positioning
Brand Architecture
Brand Implications -
Disruption Venture
Developing new products / services to create new revenue streams.
Convention Hunting
Future Exploring
Audience Segmentation
Ideation & Prototyping
Concept Development -
Disruption Demand
Identifying key audiences and building value propositions.
Audience Segmentation
Key Customer Insight
Value Proposition Matching
Brand Positioning
Messaging Matrix -
Disruption Design
Creating / revamping brand identity and crafting brand expressions.
Visual Audit
Audience Prioritization
Brand Positioning
Naming, Logo, Identity
Distinctive Assets -
Disruption Tactics
Analyzing cultural and technology trends to devise tactical actions.
Analayzing annual waves of TBWA\Backslash & TBWA\Next
Brainstorming Session
Idea Prioritization
Tactical Action Plan
Team
Core Team
Disruption Consultancy utilizes the expertise of the TBWA Strategic Planning collective. The core team is one of the strongest and most accomplished strategy teams within TBWA Worldwide, most notably for having won 83 Effies for marketing effectiveness.
Extended Network
Senior strategy consultants from 44 countries across the world ready to provide local expertise to help your brand grow.
Business Partners
YouGov - Insights & Research
TBWA\Design Community - Branding & Design
The Disruption Consultancy Experience
“Disruption Consultancy has been paramount to us by creating a new level of awareness about the new dimensions of our own commercial sector, the behavior patterns of existing and potential new consumers. Disruption Consultancy has been an eyes/mind opener for many of our executives in assessing current and future market opportunities”
Richard Appelbaum, Managing Director of Aska Bosphorus Group and former CEO of Divan
“As Hillside Leisure Group, guided by our philosophy of continuous development, we have always believed in the benefit of reviewing our strategies and operations from an outside perspective. The Disruption study showed us the importance of prioritization of strategies. As a result, we reorganized the order of our priorities and shifted resource allocation accordingly”
Edip İlkbahar, CEO at Hillside - Alarko Tourism Group
“We think of the word “Disruption” as the ability of a company with fewer resources being able to compete with companies or business models that currently dominate the market by using those resources very efficiently. Disruption Consultancy enabled us to reach our goals much more quickly and effectively with differentiating and innovative solutions.”
Jack Ojalvo, Founder of Supplementler.com, Milimetric.ai, Copyright Capital
“The Audience Matrix, part of Disruptive Demand Strategy was a very useful output as it showed us who to target, which motivation we should appeal to, what we should say, and how to act in a coherent way. Since we have a crowded portfolio for different sub- categories and target audiences, this matrix guided us in using our resources efficiently.”
Aslı Biçer, GM - International Markets Consumer Health at Abdi İbrahim
“We put our competencies, shortcomings, existing strategies under the lens. It was useful in making forward-thinking decisions and boosting these decisions creatively. We planned, developed, strengthened, and expanded our strategy by discussing it together with the strategy team that is great at what they do.”
Ahmet Onur, Co-Founder & CEO of Kolektif House
“On top of delivering our growth strategy, the team provided us with the right thinking techniques and tools, thus allowing us to calibrate our strategy at every point necessary moving forward. Disruption Consultancy has extraordinary minds who can bring very simple, clear and effective solutions to even the most complex problems.”
Yomi Kastro, Founder & Managing Partner of Inveon
Get in Touch
We’re based in Istanbul, and available worldwide.
Let’s connect and help you drive demand for your business.
hello@disruption-c.com